How to Salvage Your Fundraising Event
During the COVID 19 Crisis
Should you cancel your fundraising event?
Probably so.
It doesn’t matter if you have put
sterilization practices into place or your caterer assures you everything will
be fine.
For the good of your community’s health,
cancel your event. It’s the socially responsible thing to do.
Even though your event funds a huge
chunk of your budget, you’ll look foolish if you hold your event when everyone
else in town is cancelling theirs for the sake of their supporters.
Plus, if you’re in a state where the
governor has closed restaurants or recommended cancelling gatherings of more
than 25 people, you’ll look like the money-grubbing charity that no one wants
to support.
And, most people will not attend your
event anyway out of concern for their own health and safety.
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Ideas for salvaging your fundraising
event
How to salvage your fundrasing [sic] event
will largely depend on the type of event you were planning.
Here, we’ll cover the most common events
and how to land on your feet.
Dinner Gala: There are a couple of ways
you can try to recover from cancelling a dinner gala.
Create a virtual gala in small groups.
Have your table captains invite their table members over to their home for
dinner and charge the same amount for tickets
Create a solo dining virtual gala. Have
food delivered to your gala participants’ doors and host a Facebook Live for
people to watch while they eat.
Use a Cancellation Appeal. Ditch the
whole idea and share a very honest announcement about how this is going to
impact your organization.
Walk/Run
Create a virtual walk/run where
participants collect pledges and complete the physical challenge at home.
Create a non-run. Ask participants to
raise funds and send in their entry fee, and they will still receive the event
t-shirt, prizes, etc., just as if it were a live event
Auctions: One of the easiest events to
convert to a virtual event is an auction.
Raffles: Raffles can easily be done
exclusively online. Simply assign ticket numbers to each purchaser and ask them
to keep your email as a record of their ticket numbers
Replace your fundraising event
Another approach you can take is to cancel
the original event and replace it with something entirely different. Here are
some ideas.
Contests/Performances/Competitions
These may not have been in your original
fundraising plan, but they are low-effort ways to reach your audience. Host a
talent competition, a dance contest, an art contest, a short video contest, a
photo competition, an essay challenge, or anything else you can think of.
A Live Donation Drive/Telethon
No, you haven’t stepped back 30 years. A
telethon can still be a great way to raise money.
Conduct a monthly giving drive
This is a GREAT time to start a grow a
monthly giving program. READ MORE ➤➤
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