How
Do We Read? Let’s Count The Ways: Comparing
Digital, Audio, and Print-Only Readers; New Report from the National Endowment
for the Arts (NEA)
Arts.gov:
March 2020
This report
analyzes data from the 2017 Survey of Public Participation in the Arts (SPPA),
which the National Endowment for the Arts
conducted in partnership with the U.S. Census Bureau. It gives a statistical
overview of how the nation’s adults engage with leisure reading and other
literary activities, such as author readings, book clubs, and creative writing.
The survey identifies three groups of adults: nonreaders, print-only readers,
and digital/audio readers. (The latter category describes adults who read
e-books or listened to audiobooks, but who also may have read books in print.)
Previous reports from the National
Endowment for the Arts have shown long-term declines in book-reading and in the
reading of literary texts—e.g., novels and short stories. For those who care
about the future of books and literature, the new report attests to the
vitality of digital and audio platforms in today’s literary culture. For
example, when we account for adults who listen to audiobooks, the total number
of adults who engage with books is more comparable to figures from previous
years. Also, the data show that while older readers read books at higher rates
than do younger adults, digital/audio reading is more common among younger than
older readers. Indeed, digital/audio readers consume more books on average and
engage in other cultural activities at higher rates than do print-only readers.
Results in Brief
1. More than half of all U.S. adults (55
percent, or 132 million) engage in some form of book-reading, whether via print
or digital media, or listening to audiobooks.
Digital/audio readers now represent a
larger share of adults than do print-only readers.
Previous research has shown a decline in
the percentage of adults who read books. However, when the 2017 percentage is
adjusted to include adults who listen to audio-books, the overall rate of
book-reading is somewhat closer to those in previous years.
2. Younger readers, especially
18-24-year-olds, are more likely than older adults to be digital/audio readers
who also may be reading print books.
Digital/audio readers consume more books
per year than do other types of readers.
Adults aged 65 and older are more likely
than other age groups to be print-only readers.
3. Readers of poetry and graphic novels
are more likely to be digital/audio readers than print-only readers.
By contrast, readers of novels or short
stories or works of biography, history, and religion, are more likely to be
print only readers.
4. Digital/audio readers frequently
engage in other cultural activities and support the arts.
Print-only readers engage with and
support the arts more than nonreaders do, but they consistently report lower
levels of support than digital/audio readers.
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MORE ➤➤
General
America’s Most Educated Cities &
States: Wallet
Hub (2019)
America’s Most Literate Cities, CCSU
2020: How Do We Read? Let’s Count The
Ways, NEA
2017: U.S. Trends in Arts Attendance and
Literary Reading: 2002–2017, NEA
2016: Book Reading 2016, Pew
2013: Remodeling Literacy
Learning, Natl Center for
Literacy Education (NCLE)
2012: Improving Adult Literacy
Instruction: Options Practice Research, NAS
2007: To Read Not To Read, NEA
2004: Reading At Risk, NEA
Based on (7) readability formulas:
Grade Level: 9
Reading Level: fairly difficult to read.
Reader's Age: 13-15 yrs. Old
(Eighth and Ninth graders)
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