Saturday, January 11, 2020

What’s The Latest U.S. Literacy Rate? :: Wylie Communications

What’s The Latest U.S. Literacy Rate?
Just 2% of global adults read at top level

Read it and weep: After decades of reporting five levels of literacy, the largest adult literacy study in the world has dropped the top level.

The reason: Just 2% of adults worldwide — barely enough to count — performed at Level 5. So researchers combined it with Level 4 in their most recent report.

Welcome to the world of literacy today, according to the latest Program for the International Assessment of Adult Competencies, or PIAAC.

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Most read at basic or below-basic literacy levels.
Some 52% of all Americans (global literacy rate: 49%) have basic or below-basic reading skills.

Most of them can sign forms, compare ticket prices for two events and look up shows in a TV guide. Most cannot find places on a map, calculate the cost of office supplies from a catalog and compare viewpoints in two editorials.

4% are nonliterate.
Some 4% of Americans (global literacy rate: 3%) have Below Level 1 literacy. That means they are nonliterate. They can’t read well enough to perform activities of daily living in a modern society — let alone to take a literacy test.

14% have below-basic literacy levels.
14% of Americans (global literacy rate: 12%) have level 1 literacy. That means they can read and write at the below-basic, or first- to third-grade level.

Most of them can identify which candidate earned the fewest votes from a simple table identifying three candidates and the number of votes they received.

Most cannot count the number of countries in which the generic drug market accounts for 10% or more of drug sales from two paragraphs and a chart of generic drug use in 15 countries.

34% have basic literacy levels.
About one-third of Americans (global literacy rate: 34%) have Level 2 literacy. That means they can read and write at a basic, or fourth- to fifth-grade level.

Ladies and gentlemen,
please note that at this point, 
we have reached more than half of your audience.
Are you smart enough to write for a fourth-grader?

36% have intermediate literacy levels.
More than one-third of Americans (global literacy rate: 39%) have Level 3 literacy. That means they can read and write at an intermediate, or sixth- to eighth-grade level.

Most can identify the link leading to the organization’s phone number from a website with several links, including “contact us” and “FAQ.”

But most cannot click to the second page of search results from a library website to identify the author of a book called Ecomyth.

12% have proficient literacy levels.
Now we reach the cognitively elite: 12% of Americans (global literacy rate: 12%) have what is now called Level 4/5 literacy.

At Level 4, that means they can read and write at a proficient, or ninth- to 10th-grade level. Yup, just 12% of Americans can read at what we consider the high school literacy level.

Most can click to the second page of search results from a library website to identify the author of a book called Ecomyth.

But most cannot review search results from a library website to identify a book suggesting that the claims made both for and against genetically modified foods are unreliable.

Note that if you write for these proficient readers,
you’ll miss 88% of adults in the United States.

2% have college literacy levels.
This year, for the first time ever, PIAAC combined the fourth and fifth literacy levels. That’s because there were no longer enough people at the highest level, or 11th-grade and up, to count.

This is the only group that can identify from search results a book suggesting that the claims made both for and against generically modified foods are unreliable.

Write for these folks, 
and you’ll miss 98% of your readers!  


punctuation marks: 78   words: 629   3+ syllable words: 85



International
Ongoing
Progress in International Reading Literacy Study, PIRLS
Program for International Student Assessment,  PISA
Programme for the International Assessment of Adult Competencies, PIAAC

2019: Economic & Social Cost of Illiteracy: A snapshot of illiteracy . . . World Literacy Foundation
2019: Graphic Truth: Changes in Global Literacy Over Time, GZERO Media
2017: Literacy Rates Continue to Rise . . . , UNESCO Fact Sheet No. 45:
2016: Human Development Index, UNDP
2015: *Economic & Social Cost of Illiteracy: A snapshot of illiteracy . . . World Literacy Foundation
2012: Economic & Social Cost of Illiteracy: A snapshot of illiteracy . . . World Literacy Foundation
2006: Literacy for Life, Global Monitoring Report, UNESCO
2003-12: Literacy Initiative for Empowerment (LIFE), UNESCO


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