7
Nonprofit Newsletter Tips & Best Practices – Fundraising E-Newsletters
 |
| E-Newsletters |
For
decades, nonprofits and other social impact organizations have been using
monthly, bimonthly, and weekly newsletters to update their supporters about
their latest events and achievements.
While
the aim of newsletters has pretty much remained the same, the method of
delivery has evolved. Newsletters are no longer sent to our mailboxes, but to
our inboxes.
A nonprofit
newsletter is an effective way to communicate and engage with volunteers
and potential donors. The objective of a nonprofit newsletter is to convert
subscribers to nonprofit volunteers and update prospective donors with the
latest information & news happening around your nonprofit.
When
executed properly, a nonprofit newsletter will help you get regular support for
your nonprofit’s cause and mission, get engagement and traffic to your
nonprofit website and maintain a relationship with your supporters and
volunteers.
Sending
newsletters is quick and affordable, but it also makes it easier for readers to
simply ignore them.
Newsletters
have been chastised for being a thing of the past, but study after study
puts email marketing as the most effective way for nonprofits to
build awareness, acquire leads, convert prospects, and retain current
customers, even after compared to social media.
An
email address is extremely valuable because it provides you with a direct line
of access to your subscribers. In exchange, they expect content that is
valuable, engaging, and relevant.
🔽
Top 7 Nonprofit Newsletter Tips & Best Practices
Clean
Up Your Email List
Keep
Consistent
Pay
Attention to Design
Think
About Your Subject Line
Make
Your Content Useful
Keep
it Concise
Think Social and Shareable
Posts
No comments:
Post a Comment