The Dollar General Literacy Foundation
Launches the Yellow Glasses Project
 |
| Yellow Glasses Project |
Today, the Dollar General Literacy
Foundation launched the Yellow
Glasses Project, an awareness campaign designed to help shine a light on
literacy and foster a brighter future for those in need. Beginning on July 20,
customers at more than 16,500 Dollar General stores across the country can
purchase a pair of yellow sunglasses for $2 each.
Every Yellow Glasses purchase will
provide 100 percent of proceeds directly to the Dollar General Literacy
Foundation, which will support literacy and education programs across the
communities Dollar General serves.
Dollar
General shoppers are also encouraged to support and engage with the campaign by
posting a photo of themselves wearing their Yellow Glasses on Facebook, Twitter and Instagram.
“When individuals buy, wear and share
our $2 yellow sunglasses, they are helping empower others through literacy and
education,” said Denine Torr, executive director for the Dollar General
Literacy Foundation. “For over 27 years, the Foundation has invested in
programs that help increase access to educational instruction for individuals
of all ages. The Yellow Glasses Project is a fun and exciting way to elevate
awareness about how literacy and education can help create brighter futures.”
The
Dollar General Literacy Foundation awards funds to nonprofit organizations,
schools and libraries within a 15-mile radius of a Dollar General store or
distribution center to support adult, family, summer and youth literacy
programs. READ
MORE ➤➤
Yellow Glasses Project
on YouTube
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