What Does Readability Have To Do With Sales? ▬ EQ Sales

What Does Readability Have To Do With Sales?

Readability

EQ Sales: 1.20.2021

Success in sales is nothing more than a series of successful conversations.

The challenge is that in today’s B2B landscape the bulk of those conversations now exist on email and other written channels. To ensure that your message is not only effectively communicated, but comprehended, you need to understand the nuance of written language in order to leverage it to your advantage.

This is where readability comes in.

Readability refers to how easy a text is to understand. After all, a message is nothing if it isn’t understood, it’s why so many emails go to the email graveyard. They simply were not clear enough.

Readability is a tool of measurement relating to key indicators of clarity within written communication and is measured in line with the school grading system - 1 being the highest level of readability, and therefore the most easily understood, and 12 being the least. The grading system relates to what level of school education a reader would need to have in order to understand it.

To give you some perspective of the grading system, if you were to create a transcript of this blog, the readability will be a grade 8. That means a person will require a grade 8 level of school education in order to effectively understand this message within it.

Ernest Hemingway's novel ‘The old man and the sea’ is a *grade 4.

For B2B communications, grade 5 is optimal. The reason that high readability is beneficial in business conversations is almost counter-intuitive. Regardless of the level of education of the person you are communicating with, we tend to skim through complicated and hard to read text. Have you ever ran through a legal contract? Yup, perfect example of how not to be understood. Make it laborious and you’re reader won’t engage. make it simple and you oath the way for understanding and, more importantly, action.  READ MORE ➤➤

 * How Do Use Hemingway Editor?

Hemingway Editor is simple to use.
1. First, copy your text.
2. Then go to https://www.hemingwayapp.com and delete the example text.
3. Paste your text into to it

4. Edit the highlighted things in your writing. 

Automatic Readability Checker

Based on 7 readability formulas:

Grade Level: 11

Reading Level: fairly difficult to read.

Reader's Age: 15-17 yrs. old

(Tenth to Eleventh graders)