Picture
This: Using Pictograms in Health Materials
Sneeze
Medium.com:
11.12.2020
Visuals
are a powerful tool in our health communication toolbox. They help us convey
big ideas in a way that transcends language and cultural barriers. And here
at We ❤
Health Literacy Headquarters, we’ve really been digging a certain type of
visual lately: pictograms.
A
pictogram is a drawing or image that represents an idea in a simple, literal
way. We can use pictograms to show recommended behaviors, symptoms, and other
health concepts that can be tricky to explain. They’re especially useful for
audiences with limited literacy skills, limited English proficiency, or
cognitive disabilities. And as an added bonus, they help us reinforce key
messages for all readers!
Try
these 3 quick tips to create pictograms that will resonate with your audiences:
Some symbols or graphic conventions (like “Rx” for “prescription” or wavy lines to indicate heat) may not resonate across cultures. So it’s important to make illustrations as literal and concrete as possible.
Use realistic colors and include details that provide context to help people understand your pictogram.
Did you know that our short-term memory can only hold a few visual elements at a time? Interpreting a series of images can be hard for anyone, and it’s especially tricky for people with limited literacy skills. To avoid cognitive overload (overwhelming viewers with too much information), use a consistent visual style and similar characters across all pictograms in a single material.
Pictograms can help us communicate big ideas in an accessible way. Try these tips to create pictograms that resonate with your audiences. READ MORE ➤➤
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