How
Micro-Donations Can Make a Big Impact for Your Nonprofit
 |
| @nonprofitorgs |
Nonprofit Tech for Good: 6.18.2020 by Kaley Aposporos
In
the nonprofit industry, we often hear the phrase “every dollar counts” or
“together, we can make a big difference.” And there’s a reason for that. Time
over time, we’ve seen what nonprofit communities can do when we rally together
to support a cause.
As
large donors tighten their spending, you may be wondering how to get charity
donations during a global pandemic. It may be time for your nonprofit to
reevaluate your fundraising strategy and learn how micro-donations for
nonprofits can make a significant difference.
Why
are small donations important?
When
thinking about donation amounts, it’s important to look at the bigger picture.
While big donors can have a significant impact on your organization, you should
also focus your efforts on small donors. This way, your nonprofit isn’t relying
on one source of revenue.
Not only do small donations can help you reach your fundraising goals but they also present a great opportunity for long term growth. By encouraging small donations, you can attract first-time donors and re-engage previous donors. The more you’re able to attract and engage donors, the more likely they are to become lifelong supporters, advocates, and volunteers.
Four
tips to encourage more micro-donations
1) Tell supporters exactly what their donation will support
In
the nonprofit sector, transparency is key. People don’t just want to know that
their donation is helping a broader cause.
2)
Be sure to thank all donors
Make
sure to express your gratitude to all donors once they make a contribution,
even if it’s a five dollar donation. By taking the time to acknowledge donor
generosity, your nonprofit can increase donor retention and encourage recurring
giving.
3)
Run smaller fundraising initiatives
To
put this idea into action, try running smaller fundraising campaigns to
leverage the power of the completion effect. Donors will feel more satisfied
knowing that their $30 donation helped you reach your goal of $1,000.
4)
Contextualize the value of a donation
Try
framing your donation in various increments to encourage interested donors. For
example:
A
$10 donation will cover the cost of 15 face masks
A
$15 donation will cover the cost of 25 face masks
A
$25 donation will cover the cost of 50 face masks
This
not only frames the value of a donation in a tangible way but offers different
tiers of suggested donation amounts.
How
to get micro-donations through crowdfunding
it’s time to focus your efforts online. Your nonprofit can raise more money, engage more donors, and customize the donation experience from start to finish READ MORE ➤➤
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