Health
Literacy Online: 2nd Edition
Health
Literacy Online is about broadening access to user-friendly health information
and services on the web. This research-based guide discusses why and how to
design health websites and other digital health information tools for all
users, including the millions of Americans who don’t have strong reading or
health literacy skills—as well as those who don’t have a lot of time to find,
process, and use complex health information.
It’s
written for anyone involved in creating online health content, from start to
finish—writers and editors, content managers, digital strategists, user
experience strategists, web designers, developers, and others. The strategies
and tips can also be applied widely across disciplines.
Health
Literacy Online: Key points
⚫ Literacy
skills affect how people find, understand, and use information on the web.
Users may get distracted easily, give up quickly, and struggle with dense text
and complex navigation. This is true across devices.
⚫ The
simple strategies described in this guide—like increasing font size and using
bulleted lists—can break down literacy-related barriers and increase a user’s
odds of success.
⚫ Designing with limited-literacy users in mind results in health websites that are easier to use for everyone.
Section 1. What We Know About Users with Limited Literacy Skills
Section 2. Write
Actionable Content
Section 3. Display
Content Clearly on the Page
Section 4. Organize
Content and Simplify Navigation
Section 6. Test Your
Site with Users with Limited Literacy Skills
Health Literacy
Online Strategies Checklist
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