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Communicating Complex Health Messages
in a Complex World (HLOL #202)
Health
Literacy Consulting: 9.01.2020 by
Helen Osborne
Glen Nowak
Ph.D. is Professor of Advertising and Public Relations at the University of
Georgia’s Grady College of Journalism and Mass Communication and Director of
the Grady College Center for Health and Risk Communication. Nowak has provided
senior-level leadership on communicating about topics that include infectious
disease, public health risks, and immunizations for government agencies, public
health programs, and research projects. These include the U.S. Centers for
Disease Control, the World Health Organization, and the International
Association of National Public Health Institutes. Glen Nowak has also authored,
or co-authored. numerous peer-review journal articles.
In this podcast, Glen Nowak talks with Helen Osborne about:
Why it so complicated to communicate public health messages. With
issues that include uncertainty, competing priorities, and ever-changing
recommendations.
Ways to address myths, hype, and hearsay that might conflict with
core messages.
How to learn about and address the interests and needs of your
audience. In other words, “Seeing the world through their eyes.”
Based on 7 readability formulas:
Grade Level: 11
Reading Level: difficult to read.
Reader's Age: 15-17 yrs. old
(Tenth to Eleventh graders)
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