6 Storytelling Secrets for Nonprofit Professionals Bloomerang

6 Storytelling Secrets for Nonprofit Professionals

Bloomerang: 6.29.2020 by Madison Gonzalez

Stories have a unique way of engaging an audience. If you want to learn how to win hearts, change minds, and get your audience to take action, you need to get good at sharing stories.

Here are six storytelling tips to win hearts, change minds, and create a real impact:

Secret #1 – Know your WHY!

Every story needs two key ingredients to be successful:

Purpose

Passion

If you haven’t gotten extremely clear as to WHY you want to tell your story, it will lack those necessary components.

Your story can do the following:

Educate – 

Teach others about your mission.

Entertain – 

Engage your audience so they want to keep consuming your content.

Evoke Action – 

Get your audience to donate, volunteer, or spread the word about you!

Secret #2 – Know Your Audience!

Repeat after me: I have to know my target audience if I want to be successful at storytelling.

Some marketing truths never die. If you want to speak to a “sponge” audience (an audience that happily absorbs everything you are saying) you first have to identify who they are.

➤ Who are you trying to reach?

➤ What kinds of people do you hope to inspire with your message?

➤ Who can help you advance your mission and your goals?

Secret #3 – Know the Struggle!

Can you imagine reading a book or watching a movie where everything the character experienced was sunshine and rainbows? They were born, everything went perfectly, and then they died. BORING

Struggle (and overcoming) is at the core of any good story. The greater the struggle, the juicer the story.  READ MORE ➤➤

Automatic Readability Checker

Based on 7 readability formulas:

Grade Level: 7

Reading Level: standard / average.

Reader's Age: 11-13 yrs. old

(Sixth and Seventh graders)