What Marketers Should Know About the
Psychology of Visual Content
Venngage: 8.02.2016
by Mike Hanski
After spreading its magic in 2015, visual
content is among top marketing trends today. It’s everywhere, stimulating
online growth and audience engagement for brands. So, it comes as no surprise
that most content marketers consider visuals required content for their
strategies to succeed.
But do marketers have a clear picture of
how to use visuals to impact their reach, engagement, and sales?
First things first:
Why should you care about applying
visual content to your marketing strategy?
➧ Colored
visuals increase people’s desire to read content by 80%.
➧ Content
with images increases a view rate by 94%.
➧ Visuals
generate more backlinks than any other form of content.
➧ Posts
with images produce 180% more engagement.
➧ People
are 85% more likely to buy your product after watching a video about it.
And now, for the most interesting part:
What makes people love visual content,
and how can you use this love to take your marketing campaign to the next
level?
People are visually-oriented: 90% of
information transmitted to our brain is visual, presentations with visuals are
43% more persuasive, and 65% of us are visual learners.
In fact, 93% of all communication is
nonverbal. Visuals attract our attention, enhance our emotions, and affect our
attitude.
➧ Our
brain processes visuals 60,000 times faster than text.
➧ 40%
of people respond better to images than text.
➧ 50%
of our brain is active in visual processing.
Visual content drives engagement like
crazy, and this is nothing but simple psychology.
1) Learn some math
The human eye finds certain mathematical
patterns particularly appealing because of their symmetry and beauty in
proportion
2) Apply the psychology of color
Basic color theory and psychology are
significant for marketers to understand: colors influence our emotions and
affect our actions, so they can help marketers stand out as well as negatively
change the impact of their message.
3) Reveal the power of text
Visual content boosts your marketing
strategy but doesn’t replace the written one entirely. So, you task is to find
the right balance between words and images, and take care of typography because
it determines the first visual impression of your texts.
4) Use different types of visual content
To take your marketing campaign to the
next level, make sure you use all must-try types of visual content.
➧ Images
➧ Infographics
➧ Memes
➧ Videos
➧ Presentations
READ MORE ➤➤
Based on (7) readability formulas:
Grade Level: 11
Reading Level: fairly difficult to read.
Reader's Age: 15-17 yrs. old (Tenth to
Eleventh graders)
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