Freelance
Writing Gigs: 2.03.2020 by FWJ
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This post will teach you the one simple
habit you should consistently practice to increase the reach of your articles.
By 94% no less! This habit is an effective technique and it’s by no means top
secret. Yet many freelance writers and bloggers haven’t grasped its tremendous
power to pull in visitors and lead them to read your blog post. It’s simply
this: use blog visuals.
Blog visuals come in many forms, and
they’re not as complicated as they sound. They’re images, videos, infographics,
data-driven visuals like charts and graphs, annotated screenshots, quotes,
GIFs, memes and more.
In a world where the collective
attention span of people shrunk from 12 seconds in 2000 to 8.25 seconds in
2015, the struggle to lure in an audience to click on and read your articles is
real. The best content, if presented only in large chunks of text, will never
be as exciting as content decorated with visuals.
Even early studies by the Nielsen Norman
Group, a global UX research and consulting firm, found that the average user
reads only 20% of the text on a web post, then leaves if the content isn’t
interesting enough. But add visuals and the desire to read increases to 80%.
Other significant findings show that the human brain processes images 60,000
times faster than text and the likelihood of people buying a product increases
by 85% after watching a video about it. READ
MORE >>
Based on (7) readability formulas:
Grade Level: 9
Reading Level: standard / average.
Reader's Age: 13-15 yrs. Old
(Eighth and Ninth graders)
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