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Fighting Pseudoscience with Health Literacy
CommunicateHealth:
11.15.2018
In the field of health communication, we spend lots of time
raising awareness and helping people find the information they need to stay
healthy. But what if your audience is convinced they’ve already got the right
health info and it turns out the source is a snake oil salesman? Or, say, a
movie star-cum-wellness guru?
It’s a sticky one! In the age of celebrity doctors and social
media as a major news source, it can be hard to separate the evidence-based
health information from all the wackadoodle health fads crowding our feeds.
That’s why we’re sharing these tips for debunking health shams,
scams, and pseudoscience—without alienating your audience.
➧ Build empathy
➧ Ask questions
➧ Encourage people to check their sources
➧ Pick your battles
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