Rumors of the Demise of Books Greatly Exaggerated
Gallup
Poll: 1.06.2017 by Art Swift and Steve Ander
Despite
the abundance of digital diversions vying for their time and attention, most
Americans are still reading books. In fact, they are consuming books at nearly
the same rate that they were when Gallup last asked this question in 2002 --
before smartphones, Facebook or Twitter became ubiquitous. More than one in
three (35%) appear to be heavy readers, reading 11 or more books in the past
year, while close to half (48%) read between one and 10 and just 16% read none.
The number of Americans who say they read no books in the past year has doubled
since the first time Gallup asked this in 1978, from 8% then to 16% now, but
has been fairly steady near the current level since 1990.
The
results are based on an open-ended question that asked half of Americans to
recall the number of books they read all or part of the way through in the past
year -- the trend wording -- and the other half to recall the number of books
they read or listened to all or part of the way through. Given that there was
no meaningful difference in the answers, the results to the two versions were
combined.
Story
Highlights
•35%
say they read more than 11 books in the past year
•53%
of young adults read between one and 10 books in the past year
•73%
prefer printed books to e-readers or audio books
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