Do We Need
Libraries?
Forbes:
4.28.2015 by Steve Denning
Libraries everywhere are under
threat. After all, who needs a library today, when it is possible, without even
getting out of bed, to find and read almost any book or article that has ever
been published? One is tempted to recall the reaction by some to the recent
news that Radio Shack had gone bankrupt: “Radio Shack bankrupt? I didn’t know
Radio Shack still existed!”
I was asked to give the
opening keynote at a combined meeting of the Library Leaders Summit and the Computers in Libraries
conference this week in Washington, D.C. In discussing the future of libraries,
the conference continues a long tradition of forward-looking libraries
exploring emerging technologies, hearing from bleeding edge practitioners and
sharing case studies of innovative libraries. My thoughts on the future of
libraries are equally applicable to many other sectors that are facing the
threat of extinction from massive disruption to their businesses.
The Scale of Disruption Today
The scale and pervasiveness of
the disruption that sectors like libraries face is amazing.
The disruption begins with
products. The smartphone, as Larry Downes and Paul Nunes explain in their book,
Big Bang Disruption, is resulting in a huge array of products becoming
obsolete:
Address books, video cameras,
pagers, wristwatches, maps, books, travel games, flashlights, home telephones,
dictation recorders, cash registers, Walkmen, Day-Timers, alarm clocks,
answering machines, yellow pages, wallets, keys, phrase books, transistor
radios, personal digital assistants, dashboard navigation systems, remote
controls, airline ticket counters, newspapers and magazines, directory
assistance, travel and insurance agents, restaurant guides and pocket
calculators.
But the disruption isn’t
limited to products. Whole sectors of commerce are under threat.
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Against this background, what
is the future of libraries? There is no reason to think that libraries are
necessarily immune from the Grim Reaper of disruption. Do libraries have a
future at all?
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Five “Right” Approaches For
Libraries
The future of libraries is a
story that has yet to be written. I don’t pretend to have “the answer” to that
story. The only thing we know for sure is that the story will be different from
the story of libraries in the past. But here are five questions that could lead
to the right answer. In fact, the key to unlocking the mystery requires asking
the right questions.
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Using the right metrics to
track customer delight will be important here. A informal poll at this week’s
conference suggested that relatively few libraries are using the Net Promoter Score
(NPS) methodology. Instead, the metrics in use seem to focus outputs, like
numbers of users or circulation figures. Although we all love librarians
because they are instinctively helpful, getting feedback from users about the
overall utility of the library as a whole, using the NPS methodology, would
give libraries a handle on whether their efforts to delight users are paying
off—or not. READ
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