Alphabet Updated With 15 Exciting New Replacement Letters
NEW YORK—Dynamic, sleek, and even sexy is how a panel of typographic and marketing experts described the 15 new replacement letters they unveiled Monday in an effort to reinvigorate interest in the faltering English alphabet.
"Forget everything you thought you knew about reading and writing," announced David Greenberg, 34, lead designer of the exciting ABC makeover. "These new letters are hip, fresh, and sure to forever change the way English speakers everywhere form their words."
NEW YORK—Dynamic, sleek, and even sexy is how a panel of typographic and marketing experts described the 15 new replacement letters they unveiled Monday in an effort to reinvigorate interest in the faltering English alphabet.
"Forget everything you thought you knew about reading and writing," announced David Greenberg, 34, lead designer of the exciting ABC makeover. "These new letters are hip, fresh, and sure to forever change the way English speakers everywhere form their words."
"Move over 'M' and 'P,'" Greenberg continued. "Because this ain't your grandfather's alphabet."
According to Greenberg, the exciting new set of consonants and vowels will be rolled out over the next few months, and should find its way into most newspapers, magazines, and popular works of fiction by early spring.
The result of nearly a year of focus-group testing, the new letters are reportedly more than just an aesthetic update. Studies found that more than 87 percent of Americans rarely ever use the letter "X" in their daily lives, a discovery that led to a complete reworking of the neglected consonant that has transformed it from unpopular alphabet pariah to something "people will be dying to write down."
By contrast, the vowel "E" was found to be by far the most used letter in the alphabet, giving designers the idea to cash in on its popularity by adding a third horizontal line to the less desirable "F."
A series of PSAs for alphabet users of all ages is also scheduled to air this month, with such titles as "Coming Soon To A Paperback Near You" and "The New Alphabet: It Puts The In Fn!"
So far, reaction to the new replacement has been positive.
"I've never reay pai much aenin wrd an ff like ha, ell y he rh," 10h-graer Parick Reyno ai. "B hi i fn. I barey even feel like I'm wriing."
READ MORE ! @ The Onion: 12/10/09
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