How to Market to Goldfish: What Decreasing Attention Spans Mean
for Marketers
HubSpot:
11.06.2015 by Sarah Quinn
We're
easily distracted these days. For instance, did you know that the average
person picks up their phone more than 1500 times a
week? And that 95% of ... oh look, a cat!
Holding
concentration in the digital world is difficult. In fact, it's gotten so bad
that our attention spans have, on average, shrunk to 8.25 seconds -- that's
shorter than a goldfish.
And
if you're struggling to keep people on your site then you're not alone.
Typically a person will leave a web page in just 10-20 seconds --
which isn’t a very long time to convince them that they should be using your
services.
So
when it comes to marketing to your audience, how do you capture their attention
long enough to take notice of you?
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