What Makes Infographics So Effective in Healthcare Marketing? via Practice Builders

What Makes Infographics So Effective in Healthcare Marketing?

Practice Builders: 12.13.2017 by Alex Mangrolia

Patient Education 

visual.ly 

If you want to widen the reach of your brand message quickly and creatively, infographics are the answer. Infographics are all about stirring the creative storm in your coffee mug. This is because humans love visuals. Our brains like them, and they process them 60,000 times faster than plain text. However, there is more:

Not only do our brains process graphics faster than text, but we also respond to them in ways that make infographics an amazingly effective marketing tool.

Here are a few juicy stats to get you started:

> The human brain remembers 80 percent of what it sees, versus 20 percent of what it reads. So, whatever brand message your infographic is designed to deliver, your target audience will remember a lot more of it than if you simply write it down.

> Nearly 40 percent of people will respond positively to visual information rather than plain text.

> Almost 85 percent of people say color, not words, is the biggest reason they buy a product.

> Digital content marketing approaches, such as infographics, can cost 62 percent less than traditional marketing and can generate three times as many leads.

Impressive and powerful, no?

So, rich infographics produce far more positive reactions than text, which provides a strong argument for using them in branding and marketing activities.  READ MORE >>