Tuesday, July 29, 2014

Richmond Mom Brings Literacy to Laundromats

Richmond mom brings literacy to Laundromats

KALW: 7.28.2014 by Holly McDede

The Clean Xpress Laundromat is smack in the middle of Richmond’s busy MacDonald Shopping Center. Moms are loading and unloading machines. So you might imagine their kids are sitting in plastic chairs watching television. But they’re not. They’re reading.

“Bookstore. Bookstore cat. This is Muligan. Muligan is a working cat. He works in a bookstore,” says Kahlil Moneiro, who is reading Space Rock with his mom, Tana Moneiro.

Tana Monteiro is a working mom and an organizer for the Richmond College Prep School. Of course, she wants her son to read. But she finds actually getting him to Richmond’s Main Library to be practically impossible. It’s only open five days a week. It closes its doors, most days, at 5 pm. What Monteiro does have time for, though, is doing laundry. She has to.

So there she was at the Clean Xpress Laundromat one day. She saw how bored her son was, and that’s when something clicked. Why not bring the library to the laundromat?

First, she needed some books. So, she enlisted help from The Richmond Community Foundation and West County Reads. Then, it was time to go to the owner of the laundromat with her vision READ MORE !

Sunday, July 27, 2014

Literacy – Spanning the US: Waukegan IL :: Huntington Beach CA :: Baltimore MD

Literacy:  Spanning the U.S.

Health literacy classes help Spanish-speaking families at Waukegan Library
Rails Libraries: 7.16.2014 Submitted by Rena Morrow
Sun-Times Media: 7.15.2014 by Yadira Sanchez Olson

Alicia Benitez of Waukegan recently learned a trick that helps her alleviate the pain caused by arthritis and having to use her hands all day working at a dry-cleaning business.

“For bone and joint pain, you soak your feet and hands in cold water to get rid of the inflammation and then warm water to relax them,” Benitez said of her new daily routine to address body aches.

Each week, Benitez attends workshops at the Waukegan Public Library, where along with other Spanish speakers, she learns tips for healthy living and preventative care.

“It’s an opportunity to connect the Latino community with outside resources,” the library’s Tatiana Alonso said.

Through professional presentations, led by doctors, nurses and therapists, participants in the Functional Health Literacy classes are introduced to wholesome ways of living that can be put into practice at home and with the family.  READ MORE !

Literacy goes "Back to the Future" at 30 year celebration
Open Doors Newsletter: July 2014

On June 18, Literacy Volunteers went "Back to the Future" at our 1984-inspired 30th anniversary celebration.

In addition to enjoying 80s-themed tables and food & beverages (who else enjoyed the combination of Tab and Cool Ranch Doritos?), official business took place and learner achievements were recognized.

The non-profit arm of Literacy Volunteers is a 15 person Board of Directors, which welcomed four new members at this meeting. The Board of Directors, in conjunction with Program Directors Diane Moseley at Central Library and Amy Crepeau at Oak View Branch Library, determines and implements fundraising events such as Wine & Words and Walk/Run/Read!, develops new and innovative programs such as the Workplace Literacy program, manages community outreach and assists with tutor and learner support throughout the year. Welcome to Wendy Kielsmeier, Jan Murphy, Imelda Tepayotl and Karen Topolewski; we look forward to the continued contributions of the Board over this next year. Thanks also to our "retiring" Board of Directors members, Margarita Castro, Rose Tracy, Vice President Amy Brennan and President Kat Gilmore.

One of the joys of being involved with Literacy Volunteers is when our learners reach the goals they have set for themselves. This year several learners were recognized for their achievements from the past year.  READ MORE !

Anne Arundel organization tackles adult literacy
Baltimore Sun: 7.02.2014 by Joel Burris

Deborah Bias began taking adult literacy classes last August, and since then the Annapolis resident has vaulted from a kindergarten reading level to third grade, picking up about a thousand words along the way.

Her instruction comes courtesy of an individualized tutoring program from the Anne Arundel County Literacy Council, a nonprofit that has offered one-on-one coaching in reading, writing and spelling since 1977.

Bias' instruction often involves words on flashcards that she spreads out over a table, glimpses, memorizes, then writes out.

Sometimes, she says, she'll become so immersed in learning new words that if her phone rings, the caller is sure to hear "Leave a message."

"I have to focus on the one word for a while, and then I will know the word," said Bias, 52, who said she no longer needs help reading food labels or street signs.

She said she hopes someday to teach others to read.  READ MORE !

Friday, July 25, 2014

Uni Portable Reading Project launched in Boston

Mayor Martin J. Walsh helps launch Uni for Boston
Uni Project: 7.23.2014 by Sam

On Saturday, July 19, we were honored to launch a Uni portable reading room for Boston with help from Mayor Martin J. Walsh. The location was downtown’s Rose Fitzgerald Kennedy Greenway, where this Uni will remain, popping up at different locations along the park all summer.

The Uni was the first winner of the Mayor’s 2014 Public Space Invitational to launch, and we were able to do so thanks to sponsor Robert Half, Howeler + Yoon Architecture, and partners Boston Public Library and Houghton Mifflin Harcourt.

Special thanks to new Uni volunteers from Simmons Graduate School of Library and Information Sciences, and to all of the friends and supporters who came out.  READ MORE !

The Uni Project is a nonprofit committed to increasing access to books and learning opportunities through pop-up, open-air reading rooms. Based in New York City, we operate reading rooms that bring architect-designed structures, high quality books, and dedicated staff, to the city's plazas, parks, and public spaces. We partner with community-based organizations and our circuit prioritizes underserved NYC neighborhoods.
Uni cart
The Uni Project ships reading room kits around the world so that others can copy our model.

Monday, July 21, 2014

EveryLibrary - Library Rapid Response Fund

EveryLibrary Launches Fund To Aid Libraries In Crisis
Library Journal: 7.18.2014 by Ian Chant

Most libraries know what its’ like to struggle with finding funding. Getting a levy or tax hike passed is hard work. Living through lean times that freeze hiring and stifle collection development can be trying. But when the rug gets pulled out from under you suddenly, it can be even worse. In order to provide some assistance when eleventh hour budget cuts come knocking, EveryLibrary, the political action committee devoted to strengthening the place libraries have at the civic table, is working on a new program with just these sorts of dilemmas in mind—the Rapid Response Fund, a pot of cash meant to give libraries facing sudden budget cuts the tools to rally supporters quickly and fight back.

According to EveryLibrary founder John Chrastka, situations that could benefit from the aid of the Rapid Response fund come up with troubling regularity in libraries around the nation. While city councils and other officials who control local purse strings have a regular order that generally functions to keep funding levels predictable, there are instances where those groups, or just a single member, can disrupt that order and call established budgets into question.

Chrastka pointed to last year’s attempt by a Parish Council member in LaFourche Parish, Louisiana to divert funds earmarked for the local library towards the building of a new jail instead as one high profile example, but said that EveryLibrary was receiving calls for help from libraries in similar predicaments every month.  READ MORE !

Sunday, July 20, 2014

Literacy – Spanning the US: Miami FL :: Williamsburg VA :: Albuquerque NM

Literacy:  Spanning the U.S.

Library cuts, layoffs hurt successful literacy program
Susan Vodicka is a volunteer with the public library.
Miami Herald: 7.04.2014 by Susan Vodicka

When adults know how to read and write they have the power to transform their lives. This is why, with all the issues on which Miami-Dade County’s mayor and commissioners need to focus, adult literacy should be at the top of their list. Literacy is the most basic employable skill, the essential element of economic development and living-wage jobs.

I know firsthand about the fine program established in 1985 in the Miami-Dade Public Library System, Project LEAD Miami-DadeLiteracy for Every Adult in Dade. Since then, thousands of people have benefitted.

I enrolled in the training program in 2011 to become a volunteer tutor. The LEAD library staff — overworked and underpaid — was impressive in its commitment to the cause of providing free tutoring to the 52 percent of illiterate adults in Miami-Dade — a shockingly high number. The large training sessions for would-be tutors, recruited by the staff, demonstrated an ideal population of literacy advocates by age, ethnicity, race, gender and socioeconomic diversity.

I was matched with a young single mother. She sought assistance from Project LEAD because she was touched by The Children’s Trust public-awareness campaign informing parents about essential elements for having healthy children. What spoke to her was the necessity of reading to her little boy, and she could not readREAD MORE !

Williamsburg Literacy program makes education for all a priority
Virginia Gazette: 7.04.2014 by Susan Robertson

WILLIAMSBURG — Moona Showah's children often tell her she's the most excited student they've ever seen.

"My children say when the time comes, you drop everything, and you go to school," she said with a laugh.

By school they mean Literacy for Life, a nonprofit program that kicked off its 40th anniversary July 1. It has offered literacy services such as one-on-one tutoring to residents of greater Williamsburg for nearly four decades.

Getting a GED is Showah's primary goal, though not because she didn't have the opportunity to pursue an education in her youth. Showah, whose native language is Arabic, holds a high school diploma from her country and has a year of college under her belt, but she said that carries little weight in the United States.

Her English is good, but she'll be the first to tell you that her reading, writing and spelling need work. That's why she sought out the Literacy for Life program 20 years ago when it was located in the basement of a William and Mary dormitory.

She shelved her own schooling decades ago to start a family and raise children, but the desire remained. A newspaper item about the literacy program reignited her interest, and in February, she began working with a tutor and attending small group classes.  READ MORE !

ReadWest celebrates its 25th anniversary
Albuquerque Journal: 7.13.2014 by Gary Herron

When you’ve lasted 25 years helping a community, you know you must be doing something right.

So it is with ReadWest, an adult literacy program soon to celebrate a quarter-century of existence with a gala event at Old San Ysidro Church in Corrales.

Since 1989, ReadWest, 2009 Grande Blvd., has been offering free one-on-one tutoring to adults in basic literacy, English as a Second Language (ESL), preparation for GED tests and computer literacy.

The six classrooms there, thanks to the generosity of the Rio Rancho Jewish Center that shares the building, see a lot of use: Last year, ReadWest volunteer tutors logged 9,384 hours — and using an independent sector’s estimated $22.14 hourly value of volunteer time, that’s more than $207,000 worth of literacy services dispensed at no cost.

People using ReadWest tutors “can get better jobs, get off public assistance and help their kids in school,” said ReadWest board president Linda Stokes. “And a lot of people don’t understand what the doctor told them (after a visit).”  READ MORE !

Thursday, July 17, 2014

Living Stories, Living Libraries

Stories live in libraries, but how to share them?
District Dispatch: 7.15.2014 by Margaret Kavaras

   As a child I struggled with learning how to read. I was diagnosed with Dyslexia at an early age, and it showed. I couldn’t achieve the same reading speed as my classmates. This drove me crazy. It frustrated me to the point where I didn’t even want to touch a book anymore. It discouraged me from wanting to learn . . . . . Now this is where libraries came into the equation.
A lot has happened in my first month as a Google Policy Fellow at the American Library Association (ALA), where today I am formally launching a digital storytelling project called Living Stories, Living Libraries. The blog relies on photo documentary-style submissions to capture the diverse stories of people using libraries. It gives individuals a place to share how libraries have impacted their lives, hear from others, connect ideas, and provides a space for you to tell your own story.

Social media, and the ubiquity of mobile internet access and mobile photography allows for the unprecedented ease of online storytelling. At present, library information shared through social media is largely conducted in editorial format. Living Stories, Living Libraries is based on the belief that libraries could benefit in advocacy and visibility-raising through the more personal approach of letting individual librarians and users document and promote their unique experiences with the library. Currently, the twitter handle #futureoflibraries allows library patrons and librarians to tweet what they would like to see in libraries of the future. One telling example includes “Libraries could be doing more to tell the story of how much they’ve changed- eg. adapting to the digital ecology.”  READ MORE !

Tell us your stories, and include the hashtag #librariesinthewild to illustrate all the creative things your public library is doing.

Tuesday, July 15, 2014

Reading Event @ National Library: 3 Withdrawn Books That Do Not Promote Pro-Family Values

You Can't Read This
Reading event at National Library Building draws a crowd
Today Online: 7.13.2014 by Siau Ming En

SINGAPORE ¬– A reading event today (July 13) featuring two of the three children’s titles that were removed from public libraries drew about 400 people, according to estimates by the organisers.

Held at the National Library Building atrium, Let’s Read Together! seeks to highlight what the organisers feel is important in children’s literature, said co-organiser Jolene Tan, speaking at the event.

“We think that some of the books that have been withdrawn from the library are among the books that we think are useful for this purpose,” she said. “Since they are no longer available here, we thought it would be nice to have an event where we make them available to those people who would want to read them.”

It was reported on Tuesday that the National Library Board (NLB) had withdrawn three children’s book titles – And Tango Makes Three, The White Swan Express and Who’s In My Family?: All About Our Families – as they did not promote pro-family values.

The organisers set up a makeshift library at today's event, offering about eight to 10 children’s books, including And Tango Makes Three and Who’s In My Family?: All About Our Families, for participants to borrow and read. The other books talk about different family structures and sex education. Participants also brought their own books to read or read to their children.

Sunday, July 13, 2014

Literacy – Spanning the US: Tulare Co CA :: Orange Co CA :: Lumpkin Co GA

Literacy:  Spanning the U.S.

County faces illiteracy rates higher than the state average
Visalia Times Delta: 7.05.2014 by Stephanie Weldy

Tulare County could easily be called the land of milk and honey.


The county touts itself as the No. 1 dairy county in the state and nation with annual milk production exceeding $1.8 billion in 2012 — when it also pumped out a total of 10,240,000 pounds of honey.

What this agriculturally rich land isn't so abundant in is resources that push for educational attainment among residents.

In Tulare County, 32 percent of residents were illiterate in 2003 when the California average was 23 percent of the population, according to the U.S. Department of Education. And in 2008, the County of Tulare put the adult functional illiteracy rate in the county at 41 percent.

"When you talk about why people don't read or what's going on in Tulare County, it's a lack of educational attainment and a lack of success," said Tulare County Librarian Jeff Scott. "You go to school, you go to college and that's your way. But that's so foreign to a lot of the communities here because they're not finishing school. They're not being successful in that way. There's a lot of rural poverty. They don't value that. And a lot of that comes from the generations going back to working in the fields."

Is this rural landscape that relies heavily on low-skilled workers responsible for low educational attainment and a high illiteracy rate in the county?

Few bookstores dot the Tulare County landscape and no public four-year universities are in its borders.

In 1989, when University of California regents wanted to add three campuses to the public university system, a Tulare County University of California Task Force ultimately failed at attracting the regents to Visalia with a land donation of 2,000 acres.

Scott said the fact of high illiteracy rates in the county is evidenced in how much the Tulare County Library — with a total of 15 branches — spends for library services per person.

While the average county library spends $20 to $25 per person served by the library each year, he said, the Tulare County system spends only $10 per person.
-"It's a lot of this area — it's like a third world country," Scott said. READ MORE !

Congratulations to Pat Tonini!
READ/OC Honoree for the 2014 Spirit of Volunteerism Award!
READ Writes: Spring 2014

Pat Tonini has been a volunteer with READ/Orange County, since 2008. She started out as a volunteer literacy tutor, helping adult learners reach their reading and writing goals.

As a tutor, she is patient, supportive, and encouraging.  She shared, “My first student was American born, middle-aged and very motivated.  I saw him really blossom more and more each year.  He was brave enough to go on a trip with a friend to Las Vegas because he was finally able to read the signs and know where he was. He had always been too afraid to travel before.”

“My current learner is an ESL student and it is much more difficult because he doesn’t know our culture and idioms.  He works in a gas station and once a customer asked him to “break a hundred‟ and he had no idea what that meant.”  Pat has been able to help both of these learners make great progress towards their learning goals.  READ MORE !

Helping Lumpkin residents learn to read for 40 years

Forty years ago the Pioneer Cooperation Education Service Agency hired a part time instructor to teach adult reading in Lumpkin County. That simple act led to the formation of Lumpkin Literacy, a non-profit, all-volunteer organization, that has led Lumpkin’s literacy and adult learning efforts for four decades.

Celebrating its 40th anniversary this year, Lumpkin Literacy (formerly known as the Lumpkin County Literacy Coalition) operates with one mission in mind—raising literacy rates in our county.

“We estimate that over 3,000 non and low-readers live here in Lumpkin,” says Donna Gessell, Chair of the Lumpkin Literacy Board of Directors. “These are people who can’t read job applications or employee manuals, medical prescriptions, or even the labels on grocery items. Add in the fact that almost 30 percent of these, who are 25 and older, do not have a high school diploma or a GED, and you can see the issues facing our organization and our county.”

To address this Lumpkin Literacy offers three free programs: The Adult Learning program which teaches adults to learn to read or improve their reading skills; free ESL (English as a Second Language) tutoring; and free GED classes, at both the Adult Education Center and the County Detention Center, as well as financial support to offset the costs of testing.

Lumpkin Literacy’s work isn’t limited just to adults. The volunteer group also supports the educational efforts of the Lumpkin County School System as a grant partner with the 21st Century (After School Program) Community Learning Center. In addition, each spring they team up with Lumpkin County High School’s Key Club to give each 3rd grader a Webster Dictionary and each 8th grader a thesaurus. “For some children, that dictionary or thesaurus may be the only book in their home,” says Gessell.  READ MORE !

Tuesday, July 8, 2014

Public libraries and the quiz-takers who love them - Pew Research Center

Public libraries and the quiz-takers who love them
Fact Tank-Pew Research Center: 7.08.2014 by Kathryn Zickuhr

The Pew Research Center recently released a library user quiz (“What kind of library user are you?”) based on the nationally representative telephone survey findings in our report, “From Distant Admirers to Library Lovers–and beyond: A typology of public library engagement in America.”

"Library Lovers" make up 10% of the population, according to a Pew Research Center survey.Much like our political typology, the library engagement typology sorts Americans ages 16 and older into different groups based on their habits and attitudes—in this case, based on how they use public libraries and perceive libraries’ importance in their communities. The quiz, which has been taken over 15,000 times, is a fun (and non-scientific) way for our website visitors and various community groups to compare their library habits to those of the general population.

So how did the online quiz-takers compare with the results of our nationally representative telephone survey?

One unsurprising finding: If you take a quiz called “What kind of library user are you?”, you probably know the answer.  READ MORE !

Sunday, July 6, 2014

Literacy – Spanning the US: Sutter Co CA :: NJ :: Baltimore MD

Literacy:  Spanning the U.S.

Naturalization ceremony set for Friday
Appeal Democrat: 6.24.2014 by Chris Kaufman

The Mid-Valley will be adding 50 United States citizens to its population during the Northern California regional naturalization ceremony on Friday in Yuba City, according to officials.

People from five counties will be part of the fifth Yuba City ceremony.

Representatives from the U.S. Citizenship Immigration Services Department of Homeland Security will be officiating the 10 a.m. event at the Veterans Building.

Immediately following the ceremony will be a community celebration.

"It grew out of the idea that somebody needed to recognize our new citizens," said Mary Alice Shumate, director of the Sutter County Library Literacy program and citizenship coordinator.

In 2006, Shumate began honoring those who went through the county's literacy program and earned their citizenship.

She cited Andre Tureene, a former literacy program tutor, as the one who pushed for the ceremony.

Tureene, who immigrated to the U.S. at age 10 from France, was in the Air Force and has since moved away.

"There are so many people who have helped with citizenship — in and out of the community," Shumate said.

Tjinder Kaur of Yuba City is a Sutter County Library assistant who went through the program and earned her citizenship in 2003READ MORE !

Statewide merger of literacy groups aims to increase access to reading, educational programs
NJ.com: 6.30.2014 by Martin Griff, The Times

With more and more illiterate adults asking for help, literacy programs across the state have come to a simple conclusion: They can’t do it alone.

In the hopes of freeing up resources to focus on literacy education, eight local and statewide nonprofit groups — including Literacy Volunteers of Mercer County — have merged into Literacy New Jersey, one organization that will offer programs for illiterate and non-English speaking adults throughout the state.

In 2012-13, the groups provided nearly 8,000 students with free services, but business operations often require just as much attention as classroom activity, Literacy New Jersey CEO Elizabeth Gloeggler said last week.

“We can do things better, more effectively and more efficiently by joining forces,” Gloeggler said. “Our whole idea was to bring together all of our strengths and tackle this problem together.”

Instead of each group devoting time and energy to behind-the-scenes operations — such as serving on boards, filling out IRS forms and conducting audits — the whole business side of the operation will be based out of Literacy New Jersey’s headquarters in Roselle READ MORE !

Anne Arundel organization tackles adult literacy
Baltimore Sun: 6.02.2014 By Joe Burris

Deborah Bias began taking adult literacy classes last August, and since then the Annapolis resident has vaulted from a kindergarten reading level to third grade, picking up about a thousand words along the way.

Her instruction comes courtesy of an individualized tutoring program from the Anne Arundel County Literacy Council, a nonprofit that has offered one-on-one coaching in reading, writing and spelling since 1977.

Bias' instruction often involves words on flashcards that she spreads out over a table, glimpses, memorizes, then writes out.

Sometimes, she says, she'll become so immersed in learning new words that if her phone rings, the caller is sure to hear "Leave a message."

"I have to focus on the one word for a while, and then I will know the word," said Bias, 52, who said she no longer needs help reading food labels or street signs.

She said she hopes someday to teach others to read.

"When I told my family I was going to read and write, they were happy," Bias said. "You're not supposed to give up. You have to focus on what you want to do."

Bias is among scores of Anne Arundel residents who take advantage of free instruction from the Annapolis-based literacy group. The organization says its clients come from all backgrounds, yet most are between the ages of 18 and 55 and read at a fifth-grade level or lower. Some students have learning disorders such as dyslexia, while others have endured hardships that curtailed education opportunities.  READ MORE !

Thursday, July 3, 2014

ULC RECOGNIZES TOP INNOVATORS Winning Initiatives Demonstrate Value and Impact of Public Libraries

ULC Recognizes Top Innovators
Winning Initiatives Demonstrate Value and Impact of Public Libraries on the Community
ULC Press Release: 6.26.2014

The Urban Libraries Council (ULC) recognized 22 libraries this week for their innovative programs, services and operating practices – from a Wi-Fi bicycle that delivers resources to underserved communities to a platform for distributing self-published e-books, to heroic efforts to meet community needs in the wake of natural disasters.

The 2014 Top Innovators and Honorable Mentions, announced during the NEXT Library Conference in Chicago, were chosen by a panel of expert judges who considered more than 180 submissions in ten categories of library service and operations. In addition, ULC honors two libraries for their response to community crises – a series of tornadoes and a historic flood.

Category: Leading Learning
Top Innovator: Grand Rapids Public Library (MI) DigiBridge puts technology in the hands of middle and high school students.
Honorable Mention: Palo Alto City Library (CA) makeX: Teen Mobile Makerspace 
Top Innovator: Topeka & Shawnee County Public Library (KS) Librarians Facilitate Community Change serves as conveners for community conversations, reconciling diverse perspectives and helping groups reach consensus.
Honorable Mention: Wichita Public Library (KS) Activate Wichita

Category: Collections
Top Innovator: Santa Clara County Library District (CA) SCCLD-JukePop brings self-published fiction to library users in an eBook format.
Honorable Mention: Pikes Peak Library District (CO) Waldo Canyon Fire Digital Collection

Category: Customer Experience
Top Innovator: Denver Public Library (CO) DPL Connect: A Pedal-Powered Bookmobile, a fully equipped book bike with shelves, display areas, and a Wi-Fi hotspot.
Honorable Mention: Edmonton Public Library (AB) Great Stuff -- EPL Makes It Personal!

Category: Economic and Workforce Development
Top Innovator: Memphis Public Library (TN) JobLINC: Mobile Bus for Job Seekers and Employers is meeting the challenge of unemployment.
Honorable Mention: King County Library System (WA) Building a Workforce that Reflects Our Community

Category: Health, Wellness, and Public Safety
Top Innovator: Houston Public Library (TX) Healthy L.I.F.E. empower and equip families with information, resources, and tools needed for healthy living.
Honorable Mention: Pima County Public Library (AZ) Santa Rosa Snacks

Category: Organizational Change and Strategic Management
Top Innovator: Skokie Public Library (IL) Realigning for Greater Access, Learning, and Community better aligns staff to meet the needs of the Skokie, IL community it serves.
Honorable Mention: Charlotte Mecklenburg Library (NC) WorkSmart for Process Improvement and Innovation

Category: Positioning the Library
Top Innovator: Durham County Library (NC) First Library in Space effort takes the library’s STEM to new heights.

Category: Sustainability
Top Innovator: Salt Lake County Library Services (UT) Sustainability Initiative

ULC is also honoring two libraries for their leadership in helping communities respond to crises.
Pioneer Library System (OK) Virtual Response - May 2013 Oklahoma Tornadoes established the library as a vital resource.
Calgary Public Library (AB) Come Hell or High Water provided vulnerable, marginalized, and homeless individuals with vital servicesREAD MORE !